We live it, we breathe it

Our love of sport and dedication to the sporting arena, means we truly get fans and participants. Sport is results driven and we gauge our success not just on the individual fan experience - but challenges such as increasing tickets sales, memberships, participation and overall engagement. We convert the passion and excitement that sport brings; into positive outcomes for teams, organisations, stadiums, leagues and their respective partners.

We lead with design and user experience

Design direction and user experience is in our blood. We believe great design thinking and a smart approach to design creates the most amazing outcomes. We honour your fans and participants with intelligent ideas and finely crafted experiences. Resulting in meaningful brand engagement and the potential to convert the most passive supporters in to life long fans.

We are nimble by nature

We’re proudly a close-knit team. Unrelenting in our dedication to create work we love, we operate with the freedom and flexibility to best respond to the scenario at hand. Our process and wealth of experience, allows us to collaborate, adapt and deliver work fast, efficient and on point. You’ll love our responsiveness, dedication to the cause and down to earth nature.

From Melbourne to the world

We originate from Melbourne, the home of over 30 professional sports teams, a Grand Slam tennis tournament, two Grand Prix, an Olympic Games, a 100,000 seat stadium and a lawn bowls club in every suburb. Our multicultural city supports independent craftsmanship from coffee and food through to the arts and design. We enjoy sharing these influences with great sport brands from all corners of the globe.

Let the games begin

With our off the shelf products, consultation and custom design services we’re ready to collaborate and do great things; whatever your current scenario. It could be purely visual design, highly technical, innovative, an expert opinion or a mixture of all, we’d love to chat.



We are Eastwood

A digital studio
dedicated to sport


Here's our recent releases

AusOpen 360

Live footage from centre court beamed to custom made headsets at an on-site installation.

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AusOpen Emoji Keyboard

Beautifully illustrated and fan generated emoji at your fingertips.

Stars Membership Portal

UX led design and development that returns a considerable year-on-year membership increase.

Big Bash Smash

Fun and engaging game for mobile and tablet with over 7.5 million games played in 5 weeks.

Swans Trivia

Fan engagement via a simple and familiar product connected to a key partner.


Youth focused based mobile game focusing on Essendon Football Club’s illustrious mascot, Skeeta.

Learn Cricket

Learn Cricket is a fun and interactive way for new fans to learn the game of cricket.

We supply ‘fan-ready’ digital products


State of the art 360 video delivered live or recorded for true immersion.


Branded keyboard fun! Social channel activation & fan creative input.


Applicable to any sport. Drives a sense of fan competition and tribalism.


Core to any team or organisation. Delivered in a fan centric approach.

We provide creative & technical expertise


Brand Direction


Ideation & Prototyping


User Experience


User Interface


Mobile Dev


Web Dev


Front End Dev


Digital Installation

Eastwood Blog

Snapchat is the best seat in the house

As like millions of others, I tuned in to watch Kobe’s final NBA game last week, aka Mamba Day. Twenty years at the top of a professional sport is an incredible achievement and something I was keen not to miss.

360 degrees of centre court action

There is no denying that the Australian Open Grand Slam is one of the biggest sporting tournaments in the world. With only four Grand Slams played a year, winning the open is the dream of any professional tennis player.

Beme: an education in product marketing

Beme, a new app from Casey Neistat and friends, launched today. The app's premise is to break the convention of sharing on social media, making it more real.

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