Design, Innovation & Digital Products for Sport.
Creating an outdoor social experience for one million tennis fans.
Taking the game’s new brand to the world stage.
The ultimate cricket lens for your camera
Holding the largest membership in one of the world’s most attended leagues
Bringing a world of cuisine to the international sporting arena.
A pivotal match day engagement platform for million fans at Australia’s largest stadiums
Defining an entirely new commercial property while entertaining a new generation of fans.
Big Bash League
Helping fans of the AO get into the conversation!
A world first fan experience, bringing fans onto centre court.
Creating an exclusive and family friendly hospitality experience that travels the country.
A cutting edge editorial brand and website for a new breed of fans.
Timeless engagement, redefined for football fans.
Helping formulate the future of Australia's biggest sport.
Helping new fans connect to Australia’s favourite summer sport.
Building passion among the sport's youngest fans.
Essendon Football Club
FanCam is incredibly fun to use for fans, it’s also great for teams and sponsors allowing sponsor integration, data capture and detailed reporting.
More info coming soon
Communicate, connect and organise your team simultaneously via a single interface. The Huddle is an integral part of any team.
More info coming soon
Our service design and innovation lab, the Playbook, is a highly collaborative process providing key insight through visual deliverables.
More info coming soon
Owner, Head of Strategy
Owner, Head of Design
Owner, Head of Product
Sport is the great provider of entertainment, social unification, personal development and well being. Our vision is to harness digital and the process of human centred design to engage and connect. Specifically athletes, teams and brands to everyday fans, ambitious participants and dedicated sports enthusiasts.
Sports fans first and foremost, our roots lie firmly in ideas, innovation, design thinking, brand design, technology and user experience. We’ve clocked up years of experience working in digital marketing, product design and service modelling. We love the process and the craft; our focus on sport provides it the true dedication it deserves.
We collaborate with clubs, leagues and brands across all aspects of sport, from participation to high performance through to marketing and partner activation. We’re fluid and work collaboratively as every project has a unique story. We’re hands on from initial briefing through creative development to final execution of every. single. project.
Since inception, the Social Shack has been a feature piece at Melbourne Park during the Australian Open. For 2017 Tennis Australia looked to reinvigorate the three year old presence both increasing the number of installations and creating a more social space. The new space reimagined how the AO social team engaged with fans in the physical realm. A new sub brand helped cement the newly formed ‘Social Park’ as a key initiative at the AO. At the backbone of each of the three spaces was a beautiful exterior design. To help generate content from the event, engaging digital apps provided exclusive fan experiences. These experiences welcomed a person each minute each day for the entire 15 days of the tournament!
Super Netball is the bold new professional league for Netball in Australia. To help communicate and market the league an entirely new website was needed. The site honours the league’s new brand and positioning. Through a number of intelligent and innovative touches the site also showcases the teams and players in each of their respective brands. The site is fully content managed and with live stats it’s the primary destination of every netball fan.View Site
Sports fans love emoji and themed stickers. Seeing the popularity of these apps in the AppStore, Cricket Australia wanted to create a simple platform that helped fans be more creative and more comfortable sharing with friends and family online. With that Cricket FanCam was born providing emoji, filters and lenses for fans to apply to their photos and videos. Once created, fan created content can be effortlessly shared on any social network (as well as SMS and email). Cricket FanCam created Cricket Australia a new sponsorship property and the ability to learn more about its fans and, through an unobtrusive data capture, continue the conversation . Importantly Cricket FanCam made it fun for fans to capture the moment and helped them be more creative with their camera both at home and at the stadium.Download App
Forming a new club, in a new league, in one of the world’s most densely populated sporting landscapes is no easy feat. In six short years the Melbourne Stars crossed 10,000 members, the first club to do so in the Big Bash League. At the epicentre of this achievement is the membership portal. Tireless hours of weighted thinking, consulting, design and crafted development created a intuitive and simple membership website.View Site
Each match of Cricket brings together a diverse mix of cultures. As a truly world game, countries from all corners of the globe battle to be the number one ranked nation. Cricket Australia’s bold initiative to bring a festive food park to the nations biggest stadiums required a fresh brand identity that would create the feeling of global celebration and festivities. The result was an intelligent brand mark and visual design system that both encapsulated the international sporting stage and a wholesome festive experience.View Site
Over the Australian summer nearly 100 days of cricket are played at stadiums housing up to 100,000 fans. Delivering consistent and clear match day content simultaneously on hundreds of stadium screens is no easy feat. Key to success was the development of a bold, yet consistent visual design system across all content types and screen resolutions. Delivering often complicated match information with utmost clarity that was both informative and visual rich.
One of the standout growth segments within the mobile app platform has been mobile games. Collaborative workshops with the the Big Bash League, helped formulate an approach to ensure a new generation of fans would be engaged. Added to this the game also had to deliver on key commercial objectives helping the league continue the conversation with these fans. At the conclusion of the 6 week tournament 200,000 fans had actively engaged in the game with fan data eclipsing 50,000 entries. Integration with key commercial partners ensured the game was a key asset in the sales team's arsenal.
Sport fans love custom emoji and stickers to share their passion among their friends. Emoji keyboards and iMessage Apps are the key platform for fans to source this content. Tennis Australia launched the first sports branded emoji keyboard in Australia for the 2016 Australian Open. Activities included character research, collaborating with illustrators to create visual style, illustration and of course app development.Download App
Like all stadiums, centre court at Rod Laver Area has a fixed number of seats. To welcome more fans, and to offer a truly court-side experience a live video stream was conceived. Beaming high definition 360 degree footage in 4K resolution into a dedicated room on site helped more fans feel the energy of centre court. Custom built 3D printed headsets welcomed fans, ensuring they could experience the action instantly. Unique positioning of the camera provided a viewpoint like no other. The product not only excited thousands of fans during the tournament but also helped TA visualise future ticket opportunities.View Video
Hospitality at international cricket provides attendees an exclusive experience. This experience travels to all international events across the country over the four month cricket summer. A design system was developed to allow interior walling to be connected in different configurations. Informative and visually striking designs welcomed and informed attendees and added to their time at the match. Innovative concepts such as drawing walls help engage young fans creating a break from the on field action.
As the next generation of tennis stars are making their way through the ranks, as too are the next generation of fans. Looking to cater to these new audiences Tennis Australia created an edgy new editorial property called TennisMash. Key to the property was the development of a fresh, youthful brand and of course a website to deliver the new style of content. The project was delivered within four weeks and the site accelerated from 50 to 100 thousand uniques visitors within weeks of launch.View Site
Trivia is synonymous with sport. In the online space quizzes have become a fun and embracing way for teams and sponsors to engage with fans. Working with the Sydney Swans football team a new trivia product helped them re-connect with fans every week throughout the year. Through its success it became a key sponsorship opportunity. The crafting of a social strategy, highlighting fun questions each week, helped define the product. These quizzes (and associated spot prizes) provided the Sydney Swans increased social engagement with participants having a significant reason to connect with the team on a weekly basis. User subscription and the display of key partner messaging helped the sponsor continue the conversation with each fan.View Site
Twice a decade representatives of Australian Cricket, from board to international players, assemble to define the five year plan of the sport. The conference is a collaborative multi day event that fosters conversation, learning and most importantly of all, confirmation of the direction of the sport. Key to the success is the creation of an environment that facilitates these goals. Brand design, interior design, wall graphics, vision screens, collateral and installations engaged attendees, ensuring each felt their contribution was acknowledged and their impact was had on defining the future of the sport.
Cricket has been Australia’s favourite summer sport for many generations. But with different formats and a number of nuanced rules it can be difficult for new fans to understand. Helping this cause is Learn Cricket, a beautifully designed iPhone app showcasing expertly crafted content on the sport. Information is arranged in ‘courses’ with reenforcement through interactive elements such as quizzes and puzzles. Key to the success of Learn Cricket was both the concept and with the content strategy. The app is beautifully designed and developed being a joy to use for cricket fans both old and new.
Connecting with, and leaving an impact on, junior fans help teams create life long members. As part of a youth engagement strategy the Essendon Football Club (one of Australia’s largest sporting teams) identified the need for mobile game. As the approach was key to eventual success, significant insight and research helped with the development of the game mechanic. All aspects of the game were delivered from script writing to illustration to app development through to developing marketing and communication strategies. With each season Skeeta’s Footy Crusade continues to be a hit with young fans alike.Download App